What's the best way to make your e-communications truly relevant? Launch an entire email campaign around your customers', franchisees' or employees' behavior. With ContactB2P's robust event-triggered messaging feature, you configure a series of emails to be sent based on specified parameters and a specified schedule.

• At the enterprise level, event-triggered messaging can be tied to corporate initiatives. A communication stream can be initiated upon completion of specific tasks. The possibilities are virtually limitless.
  
  
• At the retail/DM level, event-triggered messaging can integrate with your sales cycle and be set to begin upon joining your database, making a particular purchase, reaching a customer service milestone, etc.
  
  
• At all levels, event-triggered messaging can build loyalty by sending messages on a regular schedule: on birthdays and anniversaries, every two weeks, every Monday in April, etc.